"Ford has always been a strong supporter of SEMA and our industry," said Christopher J. Kersting, president and CEO of SEMA. "We are pleased to announce their participation as Vehicle Manufacturer of the Show and to be collaborating with them on several branding and technology programs."
Ford has long recognized the benefits of partnering with the specialty equipment industry. The automaker participates with SEMA members on several technology sharing programs. In recent years, Ford received several of SEMA's prestigious design awards for creating accessory friendly vehicles. Ford also paved the way for other automakers in the SEMA Technology Transfer Program and also participated in the annual OEM Tech Talks and measuring sessions.
"Ford Motor Company is pleased to be the featured manufacturer for the 2009 SEMA Show," said John Felice, General Manager, Ford and Lincoln Mercury Marketing. "The SEMA Show provides us with the opportunity to showcase the flexibility of our vehicles for personalization and accessorization and ultimately drive sales of our new cars, trucks, crossovers, and SUVs."
"Ford's involvement this year is much more than a show sponsorship," adds Kersting. "SEMA will be making some exciting announcements in the coming weeks about several "first-ever" programs at the 2009 show. These programs will further demonstrate how the SEMA Show represents one of many year-round activities that help us all do better business."